Wednesday, January 23, 2008

Three Branding Lessons I Learned From Inside the Yoga Temple

I'll let you in on a little secret...I've recently become addicted to Yoga! It's a great way for a type-A personality like me to unwind, get centered and focus on something other than the next task on my list of to-do's. The added benefit is that I've gained more physical power and strength and an abundance of clarity in all aspects of my life.

I've been practicing Yoga now for several months and have been so focused on my movements that I failed to notice there is much to be learned about business success in the midst of the 'om'. Here are 3 lessons we can all learn from:

1. Let your inner voice guide you
Unlike competitive sports, Yoga practitioners don't compete with the rest of the room or even themselves. Instead, they honor where they are at in the moment and stretch not based on what the rest of the group is doing but based on how far they can go that day. This requires really listening to your inner voice, honoring where you're at and not imposing preconceived judgments on yourself.

In business, instead of moving at the pace of the pack, or making decisions based on what others are doing (or not doing), develop a strategy that honors your brand statement. When you are clear on your brand, and the value it represents, you are able to make decisions that point back to what really matters and is right...for you.

2. Expect to get out of balance
one of the moves I had the most difficulty with in the early stages of my yoga practice, is called 'Tree pose.' As a yoga newbie, I didn't have the focus I have today and balancing on one foot while my hands floated in the air above me was challenging. I'd fall out of the move, and became frustrated.

No matter the size, or age, of your business there will be times when what you forecasted doesn't go as planned. It's easy to just throw your hands up in the air and give up or change your course completely - your brand isn't built on that now is it? Before you become frustrated, take a moment to readjust and try that marketing strategy or sales tactic again.

3. Model the actions of those that are achieving what you want
Whether you practice yoga in a studio with other people or prefer to move into downward-facing dog in the privacy of your own home, it helps to model someone who is performing the moves successfully. I'm always keeping an eye on my instructor when she introduces a move I'm not familiar with so that I can copy her movements.

As a small business owner, you don't have to go it alone! Look for role models that are achieving the success you want and learn from them. The trick is to avoid taking advice from those that aren't more successful than you. Beware of 'wanna-be' mentors that position themselves as know-it-alls when in fact they are do-nothings.

The most enjoyable part of my yoga practice is the 'Salutation Seal' when we place our hands near our heart and reflect on our accomplishment. As part of your business' practice honor your accomplishments and remember, tomorrow is another day.

Namaste.

2007 Liz Pabon. All rights reserved.

About the author: Liz Pabon, The Branding Maven, is inspiring, motivating and empowering - but most importantly, shes effective. A speaker and author on the topic of personal branding, Liz delivers insights and principles that are proven to achieve WILD SUCCESS. Liz publishes the weekly Keys 2 Wild Success! ezine. If you're ready to ATTRACT amazing clients, set yourself APART from the pack, make a lot more MONEY, and have a lot more FUN in your small business, get Lizs FREE weekly TIPS by going now to http://www.thebrandingmaven.com!

23 Yoga In New York City

Golf Event - Talk Business While Playing

Golf events are used for many different reasons, hosting promotional tournaments, weekend getaways, pro-am, or executive seminars. All of these events incorporate a business like atmosphere, and must be ran in order to achieve a certain objective. Golf gives business people the chance to talk business while playing a sport that is both mentally and physically challenging. business people use golf as a gateway to network, negotiate, and strategize about business.

Executive seminar packages combine business and golf into a weekend getaway. This seminar is an ideal package that allows the clients guests to improve their golfing skills and their business skills. The pack age includes a motivational speech by a renowned athlete or business person. This talk will include advice on business in general, and specifically on how golf can be used to enhance business. The seminar also includes group instruction with one of the worlds top golf instructors. This will allow the clients team to not only feel comfortable talking business, but also feel comfortable playing a round of golf. A good golf game shows people that you have the patience and determination needed to focus on details and strive toward perfection.

fantasy golf events could be used to reward a clients staff or impress their directors. With this package a client and their guests will attend a pristine sporting event in the United States. Packages are available for all four golf majors and the Ryder Cup, and could include other large sporting events like the World series and Super bowl. These trips are the perfect reward for a profitable sales team, or could be used to entertain potential clients. The fantasy packages will be designed along with the client and will include travel and hotel accommodations. Fantasy Packages give clients the chance to enjoy a major sporting event and relax while enjoying the service that the fantasy package gives to each client.

Golf tournaments are good tools to raise money for philanthropy, or entertain guests for a day. Tournaments take a lot of planning and resources to make them successful. The corporate hospitality packages help clients design and run tournaments down to the smallest details. The packages include assistance in selecting the course, selecting hotel and travel accommodations, and planning the hospitality area. This service is designed to ensure that guests enjoy their weekend trips to wherever the tournament is held. The hospitality program enables the client to impress employees or potential clients by organizing and operating a successful tournament where guests enjoy the amenities that accompany a good round of golf.

A golf event can serve many business purposes. To learn more about golf tournament planning or how to book a sports celebrity speaker, visit GolfPodium.com.

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